Examine and choose creatives with maximum click-through rates to launch.
Assess the performance of each ad set and determine its budget and pace etc.
Conduct real-time and offline detection to identify and block invalid traffic immediately.
Forecast patterns of frauds and continuously improve anti-fraud mechanism.
Determine historic CLV, calculate and update predicted CLV by training statistical models.
Provide insights on how to prevent churn timely, tweak user experience and target most lucrative audiences.
Integrate tens of Terabytes of data from various sources in one platform and gain a complete view of users
Analyze user demographics, interests etc. accurately and create segments to help customize key audiences.·
Expand target audiences who behave similarly to existing users and build a well-performing prospecting strategy.
Discover user preferences to help personalize ads & contents to improve user experience and maximize effects.
Measure campaigns’ performance across all digital marketing tactics and act on journey analytics & attribution insights.